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PETERSEN'S Solid Wood Furniture CC


Established on 09th April 1996 to manufacture furniture using traditional methods of joinery, creating lasting products of quality and craftsmanship. A small showroom at 48 Albert Road Woodstock, Cape Town, South Africa, served to display the furniture.

Company Identity & Values


On 29th December 1998 the PETERSEN'S name and logo with the 'Three Leaves' is certified by the Registrar of Trade Marks in terms of The Trade Marks Act of 1993, as a Registered Trademark. All furniture manufactured by PETERSEN'S carries the label of authenticity.

IMM Cologne

Exports to Europe (Indoor)

January 2002 - PETERSEN'S attends its first International Trade Fair as an exhibitor; The International Furniture Fair IMM; in Cologne, Germany, showcasing The African Revival Collection, manufactured in African Rosewood.

Showcasing Craftsmanship


The Cape Town showroom afforded PETERSEN'S the opportunity to showcase the company's design capability, craftsmanship and joinery skills. Developing Brand awareness and establishing the values and standards the company upholds.  


Company Growth

29th April 2004 the Closed Corporation is converted to a Company and registered as PETERSEN'S (Pty) Ltd.  



September 2005 - PETERSEN'S attends its first Outdoor Furniture Trade Fair as an exhibitor; SPOGA; in Cologne, Germany, showcasing The African Patio Collection, manufactured in Iroko.

Alternative Markets

Exports to West Africa

PETERSEN'S has been fortunate to explore the market in Ghana, servicing the Hospitality and Corporate Commercial markets with its offerings.

Digital Migration

On-line Store

A significant year in the history of PETERSEN'S as we take the leap from physical showroom and enter the space of 'virtual showroom' and the digital revolution. 


Secured Payment Methods using Visa and Mastercard. Alternatively for your convenience and Electronic Funds Transfer direct from your bank account.